Bachelor of Business Administration

The Bachelor of Business Administration program—with concentrations in Marketing, Management, and Human Resource Management—helps prepare motivated working professionals for success in the growing number of careers that require a bachelor's degree. The program blends academic theory with real-world application to hone your skills in:

 

1. Human Resource Management:
The program will help develop students’ insights into recruitment and selection, performance evaluation, compensation and benefits, job design, training, retention, and turnover. The student will explore how economic, social, psychological, legal, and cultural forces influence employment relations.

2. Management:
Students will focus on aligning management practices with strategic direction, emerging trends in the international arena, techniques for attracting and retaining effective human resources, and integrating knowledge with quality initiatives and organizational change.

3. Marketing:
Designed to teach traditional disciplines of alternate marketing channels, sales management, advertising and research, and marketing approaches relating to consumer motivation, global management, customer relationships and use of internet tools.

 

The program is delivered in a rich and engaging hybrid (online/on campus) learning model facilitated by a proactive Academic Advising Team and led by faculty members chosen for their academic and professional qualifications.

At the completion of this program, you will find your perspectives broadened in:

 

CSF recognizes your previous academic accomplishments. You may be eligible to transfer up to 96 credit hours.

College of Santa Fe - 1600 St. Michael's Drive, Santa Fe NM 87505
(800) 456-2673 or (505) 473-6011 * Fax: (505) 473-6127 * admissions@csf.edu
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